Client: SBI Life
Agency: McCann
Production: Sankat Mochan Films
DIRECTOR: Sanket Pathare
DOP: Lawrence D’cunha
Shooting with a cast as busy as the cricketers during the IPL season is considered a formidable task. However, we were determined to deliver more than what conventional ads do during IPL season. This achievement becomes even more significant considering the time limitations and the various challenges that come with on-ground production.
We rose to the occasion and crafted a truly exceptional piece within the confines of a mere 4 hours of shooting time with the cricketers. We built the sets in an unbelievable 24 hours with production support being flown down from Delhi to Jaipur. The team displayed remarkable skill and finesse in orchestrating the schedules of the cricketers and efficiently managing the intricate aspects of the production.
Despite the hurdles, the ad that not only met but exceeded client expectations. The final product emerged as a testament to the collective efforts invested by the team, showcasing both visually captivating scenes and a message that resonated effectively with the audience.
Copyright Video Sankat Mochan Films
